爱丁堡旅游局中国新年 Year of the Coo 宣传物料 CNY Campaign Promotional Materials for Edinburgh Tourism Action Group
这是我与爱丁堡旅游局合作的中国新年活动“Year of the Coo”相关的宣传物料设计，包括电子贺卡、社交媒体宣传海报、市内旅游线路地图和除夕夜菜谱。
疫情期间人们线下活动的次数减少，因此，我在设计中模拟了真实的纸感和拼贴效果，希望可以令观众在线上浏览的同时仍然能够感受到一些来自真实世界的触感。
将中国传统的喜庆新年色彩与简洁的视觉风格结合起来也成为我在设计比较关注的问题。
画面中的高地牛装置来自艺术家 Ian Kirkpatric
This is my design for Edinburgh Tourism Action Group's Chinese New Year campaign 'Year of the Coo', including one digital greeting card, social media posters with 3 different sizes, maps for city tour and CNY's Eve dinner recipes.
As the number of offline activities were reduced during the COVID-19 pandemic, I simulated the texture of real paper and collage in my design, hoping that the audience would still feel the touch of the real world while browsing online.
Combining traditional Chinese festive colours with a clean visual style is what I was trying to focus on in the design process.
Highland Coo Installation by
Ian Kirkpatrick
