季食本 月饼包装设计

“The autumn breeze,a whispered sigh,
In the vast, unbroken night.”


又是一年中秋啦，今年 dEdE 关于中秋的答卷来自为宁波在地风物品牌季食本完成的月饼油纸包装设计。


主理人小春偏爱旧时候的质朴气息——没有那么华丽的油纸与斑驳的印刷，这也与 dEdE 希望能够在设计委托中尽量避免过度包装不谋而合。


总觉得度过中秋就要进入年尾了，一年中的工作都要开始进入冲刺和收尾，这么想想就格外珍惜这一天的温柔气氛。家人闲坐，灯火可亲，共食一枚油纸中酥润的月饼，共赏一轮遥远的月亮。


“千里共婵娟”，祝福大家中秋快乐。

JISHIBEN  Mooncake Packaging Design

“The autumn breeze, a whispered sigh,
In the vast, unbroken night.”


The Mid-Autumn Festival is here once again. This year, dEdE's little contribution to the occasion comes in the form of oiled-paper mooncake packaging designed for 季食本 JISHIBEN, a local food and lifestyle brand based in Ningbo.


Xiaochun, the brand's founder, has a fondness for the simple, unpolished charm of bygone days — modest sheets of oiled paper and the imperfect beauty of weathered printing. This sensibility happens to align with dEdE's own wish to avoid excessive packaging wherever possible in our commissioned work.


I've always felt that once the Mid-Autumn Festival has passed, the end of the year is just around the corner. Work begins to pick up pace, projects rush towards completion, and somehow, this makes the gentle atmosphere of this particular day feel all the more precious.


Family gathered together, the warm glow of lamplight, sharing a tender, flaky mooncake wrapped in oiled paper, and gazing at the same distant moon.


“Though a thousand miles apart, we share the same moon.”


Wishing everyone a lovely Mid-Autumn Festival.



DA dEdEworks
AD JINGYA LIU
TD JINGYA LIU
D JINGYA LIU
C 季食本