monō store 品牌设计

monō store 是 coznap 旗下关注“物”的存在状态，以及物与人、空间之间关系的家居品牌，其概念受到日本“物派（Mono-ha）”关于材料、存在与场域关系的启发：不刻意塑造物，而是通过重新观看与排列，让材料自身说话。


一只偶然发现的奶油货运纸箱成为了视觉设计的起点。纸箱上记录生产批次的印章原本只承担辅助功能，却因为直接表达了物品的来源与身份，反而成为比“标志”与物品更加连结紧密的存在。因此，我们将这种原本功能性的“印记”转化为品牌视觉语言，并保留盖印过程中自然产生的油墨溢出、错位与痕迹，应用于标志、名片、吊牌、展语与空间功能导视之中。


松弛、纯净与严谨共存，也让设计回到 monō store 所关注的核心：物如何被看见，又如何与人和场域相遇。


除了品牌创立初期的视觉设计之外，我们也持续负责 monō store 品牌空间内展览、活动及相关 campaign 的视觉设计，并根据不同内容与场景不断延展既有的视觉语言，使品牌在空间、传播与实际体验之间保持连贯，也逐步建立起更完整的整体视觉体验。

monō store Brand Identity

monō store is a home and lifestyle brand by coznap that focuses on the state of objects themselves, and on the relationships formed between objects, people and space. Its concept is informed by Mono-ha, the Japanese art movement that explored material, existence and site by allowing things to remain as they are, rather than forcing them into predetermined forms.


The starting point for the identity came from an ordinary shipping carton used for dairy cream. A production-batch stamp printed on its surface was originally nothing more than functional information, yet because it directly recorded the origin and identity of the object, it seemed more intimately connected to the object than a conventional brand mark.


This functional “mark” therefore became the basis of the visual language. Ink bleed, smudges and incidental marks naturally left behind through the act of stamping were preserved rather than cleaned up, and extended across the logo, business cards, product tags, exhibition text and spatial signage.


Ease, purity and precision coexist within the system, returning the design to the question at the heart of monō store: how an object is seen, and how it encounters people and space.


Beyond the initial identity design, we continued to develop this visual language through exhibitions, events, and campaigns, adapting it to different contexts while maintaining continuity across space, communication, and experience.




DA dEdEworks
AD JINGYA LIU
D JINGYA LIU
C monō store