「小马，小马」马年礼盒包装设计

在丙午马年之际，dEdE将曾经为香氛品牌sona vojago制作的海报草稿们重新整理并印制了出来，这些都是没有最终被应用的稿件。


那些原本停留在工作文件夹里的“小马”，拥有了第二次出现的机会，于是它们成为了包装各色礼物应景的纸材，随机尺寸的外盒成为了随机的取景框，小马的头部、马蹄与鬃毛图案随机被选取出来“独当一面”，效果成为了意料之外的收获。


设计没有预先规定最终构图，而是将选择的一部分交还给包装、裁切与偶然。那些曾经没有被使用的草稿，也由此在新的时间里获得了新的表达与生命。

Little Horse, Little Horse — Year of the Horse Gift Packaging

For the Year of the Horse, dEdE revisited a group of unused poster drafts originally created for fragrance brand sona vojago and brought them back into print.


The little horses that had remained inside a working folder were given a second chance to appear. The unused graphics became sheets of paper for wrapping different gifts, while boxes of random sizes became equally unpredictable frames.


As the paper wrapped around each box, a horse’s head, hoof or mane might be selected by chance and suddenly take centre stage. No final composition was predetermined.


Instead, part of the decision-making was handed back to wrapping, cropping and chance. Images that had not found a final use were allowed to re-enter the design process at another moment in time, producing outcomes that could not have been entirely planned in advance.




DA dEdEworks
AD JINGYA LIU
D JINGYA LIU
C Self-initiated Work