瑭所 Tangsuo
品牌设计、产品创意、产品设计与包装设计

“以「琢玉」之心勉之。”


2023年年初至2026年年初，从雏形开始，涵盖标志、产品创意、蛋糕平面造型、产品包装与年节Campaign等内容，以全职的身份为瑭所进行了视觉体系的搭建。


从绳结编织、剪纸等传统工艺技法的视觉概念引入，到图案构成、小锤敲击蛋糕等趣味细节的推敲，如何将传统之美不落窠臼地再现成为了需要被时刻回答的问题。


像是听到远方的鼓声而走入传统之“美的历程”，这段工作经历也成为 dEdE 始立的花园温室。想象着，从风尘仆仆的友人手中接过礼物，蜡烛点燃照亮家人安心许愿的脸，为爱人的手腕系住一枚绳结，“为每一个平凡的瞬间去创造”。

Tangsuo — Brand Identity, Product Concept Development, Product Design & Packaging Design

“To strive with the heart of a jade carver.”


From early 2023 to early 2026, I worked full-time on building the visual identity of 瑭所 from its earliest beginnings, encompassing logo design, product concepts, product design, packaging, and seasonal campaigns. 


From introducing visual concepts inspired by traditional crafts such as decorative knotting and paper-cutting, to exploring pattern compositions and playful details like tapping a cake with a tiny hammer, one question remained at the heart of the process: How can we reinterpret the beauty of tradition without falling into convention?


As though drawn by the sound of distant drums into the unfolding journey of traditional beauty, this experience also became the greenhouse in which dEdE first took root.


Imagining the simple moments of everyday life — receiving a gift from a friend who has traveled a long way, candlelight illuminating the face of a family member making a wish, tying a little knot around a loved one's wrist.


“To create for every ordinary moment.”



DA dEdEworks
AD JINGYA LIU
TD JINGYA LIU
D JINGYA LIU
C 瑭所 Tangsuo