灵魂频道 great soul 主视觉设计

“在这里，你将听到关于生命议题的崭新表达。”



《灵魂频道 great soul》是归丛推出的一档围绕生命议题展开的播客栏目，尤其关注我们如何理解与谈论死亡。dEdE 为栏目建立主视觉，并从一个看似简单的问题开始：如何具象化“灵魂”？又如何表现灵魂之间的连接与共鸣？


不同于从真实世界的文化形态中寻找视觉结构，如何从抽象概念中寻找一个简单而亲切的视觉隐喻，成为我们当下反复思索的问题。


于是，一只并不可怖的、如公共导视标志般的火柴人小幽灵“i”形象跃然眼前，由此成为一个漂浮的灵魂个体；两个并肩的小“i”，既像两个独立的人，也逐渐形成类似八分音符的轮廓——于是，“灵魂个体”“soulmate”与音乐中的“共鸣”被连接进同一个视觉隐喻，也与主品牌归丛“丛”字上部两个“人”的结构不谋而合。


与其为生命议题创造一种沉重或玄妙的形象，我们更希望用一个简单、天真甚至带有一点幽默感的符号，去承载那些并不轻盈的问题。

great soul — Podcast Key Visual

“Here, you will hear new expressions on the questions of life.”


Great Soul is a podcast series by Guicong that explores questions of life and death, with a particular focus on how we understand and speak about death. dEdE was invited to create its key visual, beginning with two seemingly simple questions: how can a soul be made visible, and how might the connection and resonance between souls be represented?


Unlike working from visible forms found in the physical or cultural world, this project began with something intangible. Finding a simple and approachable visual metaphor for something as abstract as the soul became the central challenge.


A small, non-threatening ghost-like figure emerged from the lowercase letter “i”, drawn with the simplicity of a universal public-information symbol. It became an individual floating soul. When two small “i” figures stand beside one another, they appear both as two independent people and as the silhouette of an eighth note.


In this way, the individual soul, the idea of a soulmate and musical resonance are brought together within a single visual metaphor. The paired figures also unexpectedly echo the two “people” within the upper structure of the Chinese character “丛” in the parent brand Guicong.


Rather than giving the subject of life and death a solemn or mystical image, we wanted a symbol that felt simple, innocent and even slightly humorous—something light enough to carry questions that are anything but light.



DA dEdEworks
AD JINGYA LIU
TD JINGYA LIU
D JINGYA LIU
C 归丛